Speakers: Christopher B Yenkey, Assistant Professor of International Business, University of South Carolina Darla Moore School of Business

Credit: Managing SGA/Leadership

Social Networks and Leadership

This session explains how social network theories and analytics can be used by SGAC members to meet their professional goals. We will immediately distance ourselves form the meet-and-greet form of networking to understand how different architectures of social relations are associated with different outcomes: diversity fosters creative innovation while cohesive groups develop the trust needed to execute those new ideas. Cohesion has a pathological side, however, and we'll learn how something as beneficial as trust easily morphs into the pathologies of groupthink and fraud. We will next learn strategies for reaching new constituencies when valuable ideas from unknown outsiders are unwelcome. Finally, we will see how these core concepts of diversity, cohesion, and excluded outsiders map onto the kinds of initiatives and projects SGAC members are involved in. Above all, our goal in this session is to understand how you can use social network analytics to build value for your clients and organizations.

Some combination of reading materials and a survey will be circulated to session participants ahead of time. These materials are designed to help you think about the landscape of projects and people you work with and want to reach. Having a clear understanding of your existing and desired network arrangement will help us see how the social network toolkit we develop directly applies to your professional goals.

To register for the Advanced Certificate Session, please click here.

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2018 SGAC Advanced Certificate Session at National Summit